Marketing Manager

Key Responsibilities

• Lead 360° marketing campaigns and product launches across ATL, BTL, digital, and retail channels.
• Collaborate with Sales, Trade, and Supply Chain for seamless execution and rollout.
• Align brand strategy with business goals and sales targets.
• Ensure brand consistency across all consumer touchpoints.
• Drive consumer insight integration into innovation and communication plans.
• Manage annual brand plans, GTM strategies, and KPIs.
• Track brand performance, campaign results, and ROI.
• Optimize and control marketing budgets effectively.

Key Qualifications

• Bachelor’s or Master’s in Marketing, Business, or related field
• 10 years’ experience in FMCG brand/marketing management
• Strong track record in brand strategy, innovation, and execution
• Excellent leadership, communication, and stakeholder skills
• Commercial mindset with strong analytical ability
• Fluent in English