Marketing Manager
Marketing Manager
ASW Consulting10-12 Years
This job is no longer accepting applications
Job Description
Key Responsibilities
- Lead 360° marketing campaigns and product launches across ATL, BTL, digital, and retail channels.
- Collaborate with Sales, Trade, and Supply Chain for seamless execution and rollout.
- Align brand strategy with business goals and sales targets.
- Ensure brand consistency across all consumer touchpoints.
- Drive consumer insight integration into innovation and communication plans.
- Manage annual brand plans, GTM strategies, and KPIs.
- Track brand performance, campaign results, and ROI.
- Optimize and control marketing budgets effectively.
Key Qualifications
- Bachelor’s or Master’s in Marketing, Business, or related field
- 10 years’ experience in FMCG brand/marketing management
- Strong track record in brand strategy, innovation, and execution
- Excellent leadership, communication, and stakeholder skills
- Commercial mindset with strong analytical ability
- Fluent in English
More Info
Key Skills
marketing budgets
ATL BTL digital and retail channels
360° marketing campaigns
About Company
Skills:
Performance Evaluation, Product Positioning, Financial Acumen, Customer Insights, Innovation, Portfolio Profitability, Cross-Functional Leadership, Data-Driven Insights, Lifecycle Decisions, Market Gaps, Product Trials, Branding, Product Launches, Value Propositions, Crop Portfolio Strategy
Skills:
Channel Marketing, market share analysis, Execution equipment, Cost Optimization, POSM tracking
Skills:
communication planning , Team Management, New Media Operations, market insight, Creative Planning, Integrated Marketing, Content Marketing, Digital Marketing, Campaign Management, Brand Strategy