Marketing Manager

We are supporting an international company in the search for an experienced and commercially minded Thailand Marketing Manager.

This individual will lead the company's marketing activities in Thailand, develop localised marketing strategies, strengthen brand awareness, and execute integrated online and offline campaigns. The role will work closely with sales, product, regional marketing teams, and external partners to support business growth in the Thai market.

Key Responsibilities:

• Develop and execute annual and quarterly marketing strategies for Thailand, translating business objectives into localised plans, campaign calendars, and measurable KPIs.
• Lead integrated marketing campaigns across digital and offline channels, including social media, performance marketing, product launches, events, exhibitions, partnerships, and local activations.
• Manage local digital and social media channels, including Facebook, Instagram, TikTok, LINE, YouTube, and the company website.
• Drive the localisation of Thai-language content, creative concepts, promotional materials, campaign landing pages, and short-form video content.
• Build and manage relationships with local agencies, media partners, KOLs/KOCs, platforms, suppliers, and other strategic partners.
• Conduct market research and competitor analysis to identify consumer trends, market opportunities, and potential business risks.
• Collaborate with sales, business development, product, e-commerce, customer service, and regional teams to support lead generation, customer acquisition, and channel growth.
• Manage the local marketing budget, monitor campaign performance and ROI, and optimise the allocation of marketing resources.
• Prepare regular marketing performance reports covering reach, engagement, traffic, leads, conversions, and campaign effectiveness.

Requirements:

• Approximately 4–7 years of relevant marketing experience, with hands on experience in the Thailand market.
• Strong background in integrated marketing, digital marketing, social media, content marketing, influencer marketing, media buying, events, or brand activation.
• Strong understanding of Thai consumers, local culture, digital platforms, media channels, and the local marketing ecosystem.
• Proven ability to manage budgets, agencies, vendors, multiple projects, and cross-functional stakeholders.
• Experience working in an international company, regional marketing team, or fast growing brand.
• Experience launching new products, or developing go-to-market programmes in Thailand.
• Existing relationships with Thai agencies, media platforms, KOL/KOC networks, event suppliers, or other local partners.
• Experience working with regional stakeholders across Southeast Asia.