Social Media Specialist

About the Company

This is a position that provide onsite service to Trip.com

About the Role

We are looking for a dynamic and culturally savvy Social Media Specialist to lead Trip.com's social media presence across the TH market. In this role, you will own the end-to-end social media strategy for both regions, from content ideation and creation to performance analysis,ensuring our brand voice resonates authentically with local audiences. This is a hands-on role that blends creativity, data-driven thinking, and deep market knowledge of TH travel consumer behavior.

Responsibilities

• KOS/KOC platforms Management & Content Creation
• Monitor, plan, and create viral content across key KOS/KOC platforms (TikTok, Instagram,YouTube, Snapchat) tailored to TH audiences.
• Track and analyse content performance metrics, providing regular reports with actionable insights to optimise strategy and drive user acquisition.
• Monitor trending topics, viral content, and competitor activity across TH social media landscapes (especially travel, lifestyle, budget travel segments).
• Stay ahead of platform algorithm changes, emerging trends, and new features to ensure best in-class content delivery across markets.
• Coordinate KOL/KOS campaigns across TH, including creator briefing, content review,performance evaluation, and contract management.
• Track KOC performance metrics (impressions, engagement, conversions) and report insightsto senior leadership.
• Cross-Functional Collaboration
• Work closely with the product team and cross-team to align on campaign objectives
• Contribute data-driven insights from social media analytics to support broader marketing strategy

Qualifications

• Bachelor's degree in Animation & Motion Graphics, Digital Film Production, Video Production, Marketing or a related field.
• +1 years of experience managing social media accounts for a brand, preferably in travel,lifestyle, e-commerce, or hospitality.
• Deep knowledge of the TH social media ecosystem, consumer behavior, and cultural trends
• Demonstrated ability to create engaging content across TikTok, Instagram, YouTube Shorts,and WhatsApp
• Experience with KOS management
• Familiarity with content creation tools: CapCut, Adobe Premiere Pro, Canva, or equivalent.
• Working languages: Thai and English (Chinese as a plus)

Required Skills

• +1 years of experience managing social media accounts for a brand, preferably in travel,lifestyle, e-commerce, or hospitality.
• Deep knowledge of the TH social media ecosystem, consumer behavior, and cultural trends
• Demonstrated ability to create engaging content across TikTok, Instagram, YouTube Shorts,and WhatsApp
• Experience with KOS management
• Familiarity with content creation tools: CapCut, Adobe Premiere Pro, Canva, or equivalent.
• Working languages: Thai and English (Chinese as a plus)

Preferred Skills

• Familiar with the travel industry, OTA platforms (Booking.com, Expedia, Skyscanner, etc.), orhospitality sector.
• Experienced in travel content creation (vlogs, destination guides).
• Experienced in KOC matrix account scaling
• Experienced working in fast-paced, multinational environments.
• Track record of driving viral content on social Media.
• Familiar with budget travel segments or niche travel marketing.

Pay range and compensation package

• What We Offer
• A key role in shaping Trip.com's brand presence in TH's largest travel markets.
• Ownership of a substantial KOS matrix accounts ecosystem with real business impact.
• Collaborative and multicultural team environment
• Work-life balance and Professional growth opportunities
• Access to industry-leading travel resources