Specialist, Digital Commerce & Marketing

Job Summary

Business Development Strategy & Planning work identifies, evaluates and negotiates, new sales and marketing growth opportunities across multiple of the following areas:

• Commercial/Pricing Strategy
• Sales Channel Strategy (Alliance Partnerships, Franchising, E-Commerce, etc.)
• New Product Development The work includes:
• Identifying and developing optimal revenue models, sales/distribution channels, pricing, and new product development strategies
• Identifying and negotiating strategic partnerships including financial arrangements, customer sharing, and intellectual property rights
• Prioritizing and tracking investments across new product development initiatives In some organizations may be responsible for project managing/integrating new business ideas and/or acquisitions.

Qualifications

Education

• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field.
• MBA or a Master's in a relevant discipline is preferred.

Experience

• 4–6+ years in e-commerce, digital commerce, or commercial management, including 3–5 years leading teams or owning a channel P&L.
• Demonstrated revenue/GMV ownership for a proprietary online store and/or official marketplace storefronts (Shopee, Lazada, or equivalent).
• Track record in a high-velocity retail environment — telecommunications, consumer electronics/devices, or fast-moving digital retail preferred.
• Hands-on experience with device-and-plan or subscription bundling, and digital-first subscriber or customer acquisition.

Functional & Domain Expertise

• Digital sales strategy for flagship hardware launches (Apple, Samsung) and postpaid/prepaid acquisition, including lucky SIM and travel SIM segments.
• Performance marketing and paid media frameworks across social and search, with proven efficiency.
• Loyalty, CRM, and retention design — reward-point redemption loops, prepaid-to-postpaid upsell, and ARPU maximization.
• E-commerce operations: demand and inventory planning, pre-order and mega-campaign management, and end-of-life stock clearance.
• Omnichannel integration between marketplace storefronts, proprietary web/app platforms, and subscriber onboarding journeys.

Analytical & Technical Skills

• Fluency in e-commerce KPIs (AOV, conversion rate, cart abandonment) and telco metrics (CAC, subscriber churn, bundle attach rate, MAU, ARPU).
• Proficiency with analytics and BI tools (e.g., Google Analytics, Power BI, Tableau) and experience building executive-facing dashboards.
• Working knowledge of e-commerce platforms, marketplace seller centers, and martech/ad platforms (Meta, Google, TikTok Ads).

Leadership & Competencies

• Strategic, commercially driven leader comfortable operating within a Telco-to-Tech transformation agenda.
• Strong cross-functional leadership — able to align product, supply chain, marketing, and marketplace partners toward shared targets.
• Excellent stakeholder management and executive communication skills.
• Data-informed decision-making with a bias for measurable outcomes.