Store Manager

Job Description: Store Manager – Luxury Fashion

Location: Bangkok, Thailand

Department: Retail

Reporting to: Retail Manager / Country Manager

Position Overview

The Store Manager is responsible for the overall commercial performance, client experience, people leadership, and operational excellence of the boutique. As a brand ambassador, the Store Manager will uphold the Maison's heritage, values, craftsmanship, and service standards while driving sustainable sales growth and building long-term client relationships.

The successful candidate will combine strong business acumen with a passion for luxury fashion, exceptional leadership capabilities, and a client-centric mindset.

Key Responsibilities

1. Business Performance & Sales Management

• Drive store sales, profitability, and achievement of monthly and annual targets.
• Monitor key retail KPIs, including sales performance, conversion rate, average transaction value, units per transaction, and clienteling productivity.
• Analyse business trends and implement action plans to maximise sales opportunities.
• Prepare sales forecasts, business reviews, and performance reports for retail management.
• Identify opportunities to grow market share and strengthen the boutique's commercial performance.

2. Client Experience & Clienteling

• Deliver an exceptional, personalised luxury shopping experience in line with global brand standards.
• Develop and maintain strong relationships with high-value clients, VICs, and prospective clientele.
• Drive client acquisition, retention, reactivation, and repeat purchases through CRM and structured clienteling activities.
• Oversee personalised appointments, exclusive events, product launches, and other client engagement initiatives.
• Resolve client concerns with discretion, professionalism, and a strong commitment to service excellence.

3. Team Leadership & Development

• Recruit, onboard, coach, and develop a high-performing boutique team.
• Set individual objectives, conduct performance reviews, and provide regular coaching and feedback.
• Build product knowledge, selling capabilities, clienteling expertise, and brand storytelling skills.
• Foster a collaborative, accountable, and service-oriented team culture.
• Identify high-potential employees and support talent development and succession planning.

4. Boutique Operations & Stock Management

• Ensure efficient daily operations and compliance with company policies and procedures.
• Maintain inventory accuracy, stock availability, product security, and loss prevention standards.
• Oversee workforce planning, staff scheduling, cash management, and operational reporting.
• Ensure excellent standards of visual merchandising, product presentation, and boutique maintenance.
• Coordinate with regional and head office teams on stock allocation, merchandising, and business priorities.

5. Brand Representation & Market Development

• Represent the Maison with professionalism and uphold its brand identity and values.
• Develop a strong understanding of Bangkok's luxury retail environment, client expectations, and competitive landscape.
• Build relationships with relevant local partners to support client acquisition and engagement, where appropriate.
• Share market intelligence, client feedback, and product insights with retail leadership.
• Ensure all boutique activities align with local regulations and global brand policies.

Candidate Profile

• Degree or relevant qualification in Business, Fashion, Retail Management, or a related discipline is preferred.
• Typically 8–10 years of retail experience, including significant experience managing a luxury fashion boutique; requirements will depend on the brand and store format.
• Demonstrated track record of achieving sales targets and improving retail KPIs.
• Strong expertise in luxury clienteling, CRM, VIC development, and personalised client service.
• Proven ability to lead, motivate, and develop a diverse retail team.
• Solid understanding of boutique operations, inventory management, and visual merchandising.
• Strong analytical, communication, problem-solving, and decision-making skills.
• Professional proficiency in English; Thai language capability may be required depending on the role and clientele.
• Proficiency in CRM platforms, retail management systems, and Microsoft Office.