Sales Manager

ABOUT DELISH FOODS

Delish Foods is a trusted supplier of premium-quality fresh produce and food ingredients, serving restaurants, hotels, cafés, caterers, and foodservice operators across Thailand. Beyond fresh fruits and vegetables, we offer a carefully selected range of food products and ingredients designed to meet the diverse needs of professional kitchens.

Our commitment is to deliver consistent quality, reliable supply, competitive value, and exceptional customer service. By working closely with our customers and trusted sourcing partners, we help foodservice businesses operate efficiently while maintaining the highest standards for their guests.

As we continue to expand, we are looking for talented and driven professionals who are passionate about building strong customer relationships and contributing to the growth of the Foodservice and HORECA industry.

KEY RESPONSIBILITIES

• Annual Target & Strategic Planning: Formulate annual sales strategies, revenue projections, and department budgets; present commercial roadmaps to Executive Leadership and take full project ownership commitment to achieving defined annual targets.
• Key Account Management: Build and maintain strong relationships with Executive Chefs, F&B Managers, Procurement Directors, and Retail Buyers.
• Pipeline & Revenue Growth: Identify new business opportunities, conduct client pitches, negotiate commercial terms, and consistently achieve monthly, quarterly, and annual sales targets and margin objectives.
• Data-Driven Sales Management: Utilize sales data analysis, CRM tools, and ERP systems (e.g., SAP) to forecast trends, track team KPIs, evaluate gross margins, and continuously optimize sales efficiency.
• Team Leadership & Performance: Lead, mentor, and monitor the performance of the sales team to foster a high-performing, target-driven, and accountable sales culture.
• Cross-Functional Alignment: Partner with Sourcing, Purchasing, and Logistics to ensure inventory alignment, competitive pricing, and accurate, on-time delivery.
• Market Intelligence: Monitor industry trends, track competitor activities, and identify market demands for new product developments.

QUALIFICATIONS & REQUIREMENTS

• Experience: 5+ years of experience in B2B Sales, Key Account Management, or Business Development in Foodservice/HORECA, Fresh Produce, or Gourmet Import industries. Proven track record in a leadership role with demonstrated experience in strategic target setting and budget delivery.
• Target Ownership & Commitment: Strong sense of accountability with a proven ability to present strategic sales plans to executive leadership and lead teams to deliver on committed targets.
• Digital Transformation & Tech Literacy: Proficient in using ERP systems (e.g., SAP) and CRM/Reporting platforms. Demonstrates an understanding of leveraging Digital Transformation to improve sales workflow and team productivity.
• Data Analysis & Business Acumen: Strong proficiency in Data Analysis, with deep knowledge of gross margins, pricing strategies, sales forecasting, and ROI metrics.
• Communication Skills: Excellent negotiation, presentation, and relationship-building skills. Fluency in both Thai and English (written and spoken).
• Mindset: Proactive, strategic thinker, result-oriented, and comfortable working in a fast-paced, high-growth environment.
• Education: Bachelor's degree in Business Administration, Marketing, Supply Chain, Food Science, or related fields.

For enquiries, contact: 099-245-6634

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(Subject line: Application - Sales Manager)